.

We would like to acknowledge people who made this bachelor thesis possible.

We express our gratitude towards Lena Hedén, whom we had continuous contact with during this process. Lena Hedén devoted a lot of time and without her we would not have been able to distribute all the conducted research. We would like to thank all the respondents who replied on our survey. Additionally, we would like to acknowledge Lena Hedén and Jenny Hillerström Schuldt for the in-depth interviews.

A special thank you to Andreas Timglas, who provided us with constructive feed- back and advice throughout our research. We appreciate all the time and effort he devoted to improve our thesis.

We greet our tutor, MaxMikael Björling, for all the help, the constructive feedback and the supportive guidelines, which enriched our thesis. We will also state our thankfulness to fellow academic classmates, who have provided us with useful in- puts and critics during the semester.

Finally, we express our appreciation towards family and friends who gave us moral support throughout the research process.

I will also, personally, like to acknowledge my team members Johanna and Hanna for really good work this semester!

Auf Wiedersehen!